Friday, November 10, 2006
Getting ready for the Transparency Directive
LONDON -- The Financial Times today launched a company announcement service in conjunction with Business Wire.
The new service helps companies communicate key announcements to the market in compliance with the EU Transparency Directive, which will come into force in January 2007.
Companies can now upload their press releases and publish them directly on FT.com as well as the web sites of the FT's sister publications, Les Echos and Financial Times Deutschland.
'We believe we have a valuable demographic,' says Mark Cunnington, director of data publishing at the FT. 'But we're not aspiring to be a [primary information provider (Pip)]. It's more about being part of companies' pan-European distribution. We can help them with their English-language newspaper and web site [requirements].'
Will this mean companies will be under pressure to produce more releases? Cunnington, comments that 'the industry is uncertain at the moment as to whether the Transparency Directive will actually increase the volume of releases.' He believes that 'in a way it will depend on how it's interpreted across the different markets.'
by Clare Harrison
The new service helps companies communicate key announcements to the market in compliance with the EU Transparency Directive, which will come into force in January 2007.
Companies can now upload their press releases and publish them directly on FT.com as well as the web sites of the FT's sister publications, Les Echos and Financial Times Deutschland.
'We believe we have a valuable demographic,' says Mark Cunnington, director of data publishing at the FT. 'But we're not aspiring to be a [primary information provider (Pip)]. It's more about being part of companies' pan-European distribution. We can help them with their English-language newspaper and web site [requirements].'
Will this mean companies will be under pressure to produce more releases? Cunnington, comments that 'the industry is uncertain at the moment as to whether the Transparency Directive will actually increase the volume of releases.' He believes that 'in a way it will depend on how it's interpreted across the different markets.'
by Clare Harrison
